We are a Swedish agency working all over the Nordic countries with clothing and products used by travelers and outdoor people.
Michael's dedication to the outdoor business began early in life, after studying at the University of Physical Education in Stockholm, where he and a colleague took the initiative to establish The Swedish Mountain Guide Organisation. As a passionate Telemark Skier, Alpine Climber and allround outdoor veteran, Michael knows the business inside and out.
Michael is well known to many of todays big brands in the outdoor business and has worked closely with brands such as Patagonia, The North Face and Black Diamond. He also established the outdoors company Outside in southern Sweden, which became a well respected name in the Swedish outdoor business.
Peter and Michael have known eachother for years, skiing, trekking and fishing together. Peter is a passionate skier, hiker and outdoorsman and is part owner of a hotel in the free ride paradise Alagna in Italy. Skiing is a huge part of Peter's life.
As a graduate in Business Economics and Marketing Peter has been a sales and marketing guy for several big companies and has been worked in the outdoors industry for Coleman and Camping Gaz, not to mention Timberland and Eastpak.